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What Counts as a Brand?

Fingerboard.io is a directory of brands that design and produce fingerboard products. Here's how we decide what gets listed.

Three Required Qualities

1. Makes fingerboard products

The brand must manufacture, handcraft, or produce products in at least one category: Decks, Wheels, Trucks, Tuning, or Obstacles. Simply reselling or stocking other brands' products doesn't count.

2. Operates under a consistent identity

The brand must present itself under a recognizable name. This can be as simple as a consistent Instagram handle or as established as a registered business with a standalone shop.

3. Intends to serve the community

The brand must show intent to make products available to others — whether through a shop, Instagram drops, custom orders, or any other distribution method. Personal projects with no intent to sell don't qualify.

What IS a brand

  • A solo maker pressing decks in their garage and selling via Instagram drops
  • A company with a dedicated webshop producing wheels, trucks, or tuning kits
  • A woodworker who builds and sells fingerboard obstacles under a brand name
  • A maker who only does custom orders with no standing inventory
  • A brand that is currently on hiatus or inactive, but was once a real operating brand
  • A brand that also makes real skateboard products, as long as they actively produce fingerboard-specific products

What is NOT a brand

  • Pure retailers/resellers that only stock and sell other brands' products without producing anything of their own
  • Toy brands producing non-scale, mass-market miniature skateboards (Tech Deck-style products)
  • One-time personal projects with no public presence or intent to sell
  • Unrelated businesses that happen to use "fingerboard" in their name (e.g., guitar fingerboard makers)
  • Individual sellers listing used/second-hand fingerboard products without a brand identity
  • Pure content creators who review fingerboards but don't produce products

Edge Cases

When in doubt, we lean toward accepting. The directory benefits from being comprehensive, and the fingerboard community is small enough that mistakes are easy to correct.

Inactive brands? Accepted. Historical brands have community value.
Small brands? Accepted. Follower count doesn't determine legitimacy.
Sells on Etsy/eBay only? Accepted. Distribution method doesn't matter.
Makes fingerboard tools? Accepted. Part of the ecosystem.

Know a brand that should be listed?

Submit it in seconds — just drop a link and we'll handle the rest.